How to Be Miserable?!

I am fortunate to know two people who work as “life coaches.”  Life coach is a relatively new profession, ... http://p.ost.im/p/dqmyDS

High Value Activities

If you are like most entrepreneurs you suffer from the same disease that I do, the belief that we can do almost ... http://p.ost.im/p/dVbscu

How to Double Your Business in the Next Year

I’m going to save your three years of your life getting an MBA degree, or several thousand dollars paid to a ... http://p.ost.im/p/d4KRtJ

Do You Need a Digital Conversationalist?

Let me begin with a question:  who is the voice of your company in the social media outlets that you are a me ... http://p.ost.im/p/d4XHJg

Google+….It’s Time!

If you’re one of those who have been standing on the sidelines waiting to see if Google+ was going to be rele ... http://p.ost.im/p/d4Yy3M

9 Ways to Increase Conversions with Webinars

For a variety of reasons, I have been using webinars a lot in the past year.  They are relatively easy to cre ... http://p.ost.im/p/dXgrRB

Build Backlinks Quickly with These 5 Strategies

With Google’s new emphasis on “authority” and rewarding individuals and sites for being (or becoming) an ... http://p.ost.im/p/dXDH2x

Space Age Networking

Are you tired of going to “networking meetings?”  I sure am.  Between the various Chamber of Commerce mix ... http://p.ost.im/p/dXdtRX

7 Truths of Network Marketing

The top money earner in the company that I am affiliated with is fond of saying that our presentations should b ... http://p.ost.im/p/dXekxy

Finding Your Prospects on the Web

A few days ago I wrote about the importance of identifying your “customer avatar.”  This is a process of ... http://p.ost.im/p/dCQ48d

Finding Your Ideal Prospect

I teach a monthly class on marketing for new business owners at the local SCORE office.  SCORE is an educatio ... http://p.ost.im/p/dCVqdF

Designing a Business Networking Campaign—Part 3

I want to finish this discussion of creating a business networking campaign by giving you seven additional comp ... http://p.ost.im/p/dQ7NPN

Designing a Business Networking Campaign—Part 2

In Part 1 I introduced the concept of a networking campaign.  That is, an intentional, pro-active effort at u ... http://p.ost.im/p/dQcbxy

Designing a Business Networking Campaign—Part 1

An enduring lesson from the growth of social media in the past ten years is the reality that people rely more o ... http://p.ost.im/p/dQ6cHg

The House of 1000 Mirrors

Today I want to share an old Chinese folk tale with you.  It is called, “The House of 1000 Mirrors.”M ... http://p.ost.im/p/dQBshK

Marketing Plan Definitions—Part 2

Today I’ll continue the conversation begun in my last post about the four components of a marketing plan.  ... http://p.ost.im/p/dx6LbC

Marketing Plan Definitions—Part 1

I had the opportunity last week to speak with a group of new business owners at a SCORE training seminar.  SC ... http://p.ost.im/p/dx9RUT

Pure Leverage

Four Common B to B Selling Mistakes

If your company sells primarily to business customers, then it is likely that you experience occasional disconn ... http://p.ost.im/p/d9stBt

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Pure Leverage

Biztools

Re-Imagining to Stay Relevant

Few things are as important to the business owner as staying relevant in the minds of their customers.  From ... http://p.ost.im/p/d9wec9

The Power of Postcards—Part 2

In my last post I hope that I convinced you to consider adding a postcard campaign to your marketing.  Today ... http://p.ost.im/p/d9HQXf

The Power of Postcards--Part 1

Just a few months ago the political campaigns had taken over the news.  Both television and radio seemed to b ... http://p.ost.im/p/dHVXdk

Writing a Winning Press Release

As a marketing consultant I’m often asked what a fast way might be to “get the word out” about a business ... http://p.ost.im/p/dHq83M

Preparing to Approach

As Network Marketing Professionals were are constantly on the lookout for potential leaders in our business.  ... http://p.ost.im/p/dHDa5X

Design Your Emails to Get Read

The statistics are pretty depressing.  The average “open rate” for email marketing these days is about 15 ... http://p.ost.im/p/dHecFV

Have I Really Become a Curmudgeon?

Over the past year I have attended at least a dozen marketing seminars.  A couple of these were weekend to we ... http://p.ost.im/p/duHFLW

How to Get Free and Fast Web Traffic

There was a day, not too many years ago, when you could publish a web site and have a high degree of confidence ... http://p.ost.im/p/duVkrq

Do You Have a Story? Part 2

Today I want to continue with the idea of creating your personal origin story.  Here are some tools you can u ... http://p.ost.im/p/du2KB3

Video Vault

How to use Appreciation Marketing in your business ... http://p.ost.im/p/dmw4LS

Do You Have a Story? Part 1

If you carefully listen to keynote speakers at a conference, product pitchmen on cable TV, even the guest speak ... http://p.ost.im/p/dmEs3M

Five Ways to Create a Year’s Worth of Video

I have been writing a lot in recent weeks about video marketing.  It is becoming increasingly important for b ... http://p.ost.im/p/dmCuat

Marketing on a Tight Budget

It is a constant challenge for small business owners, one that we hear often in our consulting practice.  “ ... http://p.ost.im/p/da3DNn

Cultivating Your Customers

A common mistake many small business owners make is to focus all of your marketing attention on finding new cus ... http://p.ost.im/p/dmjem9

The Latest and Greatest!

I don’t about you, but the last three weeks my social media pages have been filled with offers to join the ... http://p.ost.im/p/d5HKtw

Web Video—Yes, You Need It

As more small business owners realize the value of incorporating web video into their marketing campaigns, ques ... http://p.ost.im/p/d5D5T3