Design Your Emails to Get Read

The statistics are pretty depressing.  The average “open rate” for email marketing these days is about 15 ... http://p.ost.im/p/dHecFV

Have I Really Become a Curmudgeon?

Over the past year I have attended at least a dozen marketing seminars.  A couple of these were weekend to we ... http://p.ost.im/p/duHFLW

How to Get Free and Fast Web Traffic

There was a day, not too many years ago, when you could publish a web site and have a high degree of confidence ... http://p.ost.im/p/duVkrq

Do You Have a Story? Part 2

Today I want to continue with the idea of creating your personal origin story.  Here are some tools you can u ... http://p.ost.im/p/du2KB3

Video Vault

How to use Appreciation Marketing in your business ... http://p.ost.im/p/dmw4LS

Do You Have a Story? Part 1

If you carefully listen to keynote speakers at a conference, product pitchmen on cable TV, even the guest speak ... http://p.ost.im/p/dmEs3M

Five Ways to Create a Year’s Worth of Video

I have been writing a lot in recent weeks about video marketing.  It is becoming increasingly important for b ... http://p.ost.im/p/dmCuat

Marketing on a Tight Budget

It is a constant challenge for small business owners, one that we hear often in our consulting practice.  “ ... http://p.ost.im/p/da3DNn

Cultivating Your Customers

A common mistake many small business owners make is to focus all of your marketing attention on finding new cus ... http://p.ost.im/p/dmjem9